Trip Reviews
[trip_rating_summary] Shortcode
The Analytics tab (Pro) shows lead volume, conversion rate, daily trends, and breakdowns by channel, destination, and trip. Export summary data to CSV.
Step-by-step guide
Open Analytics
- Go WordPress Admin → WP Travel Kit → InquiryFlow.
- Click the Analytics tab.
Date range
Select 30, 90, or 365 days. All widgets refresh for the selected period.
KPI cards
| Metric | Definition |
|---|---|
| Total leads | Inquiries created in range |
| Conversions | Leads with status Booked or a recorded conversion event |
| Conversion rate | Conversions ÷ total leads (percentage) |
Trend chart
Daily bar chart of lead volume across the selected range.
Breakdown tables
- By channel — Form, WhatsApp, Exit-intent, Trip Builder
- By destination — top 8 destinations from lead/trip data
- Top trips — top 8 trips by inquiry count
Export CSV
- Click Export CSV on the analytics screen.
- Download includes channel and destination summary rows for the selected range.
Free Inquiries tab still shows a simpler 30-day KPI strip — this Pro view is the full report.
Tips
- Compare 30 vs 90 days to spot seasonal campaigns.
- Channel breakdown validates exit-intent and Trip Builder ROI.
- Cross-check Booked status in inbox with conversion KPI.
Common mistakes
- Opening Analytics without Pro license — tab hidden or locked.
- Expecting revenue dollars — analytics counts leads/conversions, not booking value.
- Confusing departure fallback events with booked status — see Conversion tracking.
Troubleshooting
| Issue | Fix |
|---|---|
| Tab missing | Activate Pro license |
| Zero conversions | No booked leads yet; check conversion tracking |
| Destination empty | Leads without destination meta/trip |
| CSV empty | No data in selected range |
Related features
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